Do company runs have a proven effect?
A recent study by the University of Applied Sciences for Technology and Economics of Saarland (HTW) impressively demonstrated the positive impact of company runs on employee motivation and the company’s image. The survey, which included participants from seven different company runs in Germany, shows that 75% of participants are very satisfied with these events. In some regions, satisfaction rates even reach up to 90%. Remarkably, almost all respondents (around 90%) plan to participate in company runs again the following year – a clear sign of the ongoing popularity and effectiveness of these events.
The study indicates that company runs can sustainably improve the working environment. They provide a unique opportunity to strengthen team spirit and celebrate shared successes. Further insights into the positive effects of corporate events on employee motivation and identification are presented in Tatjana König’s book “Event Research: Current Status and Perspectives”.
Strengthening the sense of community
The sense of community among employees is strengthened through interactions before, during, and after the event. Particularly important are the coordination and planning beforehand, the collective effort during the run, the shared emotional experience, and the after-run party.
Support from the employer
The more resources and support a company invests in the event, the stronger the sense of community among employees becomes. This significantly contributes to the positive perception and enjoyment of the event.
Increase in work motivation
A strong sense of community addresses the human need for belonging and, according to the Self-Determination Theory, has a positive impact on work motivation. This enhances identification with the employer and increases employees’ work motivation.
Increased organizational commitment
The Social Identity Theory demonstrates that employees’ social identity is intensified through shared activities like company runs. This leads to a stronger sense of belonging and a higher identification with the employer.
In summary, company runs go far beyond athletic challenges. They are an investment in the well-being and motivation of employees, significantly contributing to a positive work environment.
Would you like to learn more about running?

Various offerings and B2B-runs
These running events, specifically organized for companies, are designed to bring teams together. They often feature short distances to accommodate less experienced runners. Notable examples include the Infront B2Run GmbH and the J.P. Morgan Corporate Challenge.
At these events, it’s not just about running but also about supporting a good cause. Companies can demonstrate their commitment to social responsibility while simultaneously strengthening team spirit. A notable example is the Wings for Life – Spinal Cord Research Foundation run.
Many smaller cities also regularly organize running events where corporate teams can participate. These events often offer a wide range of distances and difficulty levels.
Companies can also plan and host their own running events. This offers maximum flexibility in terms of scheduling, course, and additional activities.
Especially during times of remote work and flexible work models, virtual running events are a great way to connect teams despite physical separation. Employees run individually, but the shared goal and online platform create a sense of unity.
How to organize a running event for teams?
Select the Event
There are numerous running events suitable for teams—ranging from city runs and corporate runs to charity runs. Choose an event that aligns well with your team’s fitness level and interests.
Plan Training
Plan regular training sessions that are manageable for all participants. It can be helpful to hire a running coach or trainer to provide professional guidance throughout the training process
Ensure Equipment
Ensure that all participants have the necessary equipment. This can range from high-quality running shoes to team shirts that enhance the sense of community.
Register and Motivate
Register your team in advance and use the time leading up to the event to keep motivation high. Small competitions, group training runs, and regular updates can help maintain enthusiasm.
Enjoy the Event
On the day of the event, focus on having fun and enjoying the team spirit. Success lies not in individual performance but in the shared experience.